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Airbus
🇫🇷 France·2022
Validated
DBRThinking ProcessesAerospace
Case Summary
Enhances stakeholder engagement and communication through digital marketing and supply chain optimization.
Quantified Results
metric: increased consumer trust
Source
- Title
- Data-driven digital marketing and battery supply chain optimization in the battery-powered aircraft industry through case studies of Rolls-Royce’s ACCEL and Airbus's E-Fan X Projects
- Type
- academic paper
- Year
- 2022
- Confidence Score
- 90%