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Brother Industry Ltd.
🇯🇵 Japan·2022
Collected
DBRManufacturing
Case Summary
A case study on the co-evolution between Brother Industry Ltd. and its US subsidiary, proposing a new take on the conventional wisdom surrounding Japanese companies' internationalisation.
Source
- Title
- How stickiness to low-end markets leads to innovation: Co-evolution between Brother Industry Ltd. and Brother International Corp. USA, 1908–2000
- Type
- academic paper
- Year
- 2022
- Confidence Score
- 80%