Back to all cases
Retail Customer Value Engineering
🌐 ·2026
Collected
Thinking ProcessesRetail
Case Summary
Introduces an enterprise-wide framework that positions customer confidence as the central driver of sustainable retail performance.
Source
- Title
- Retail Customer Value Engineering (RCVE) An Enterprise Framework for Converting Customer Constraints into Confidence, Trust, Advocacy, and Sustainable Retail Growth
- Type
- academic paper
- Year
- 2026
- Confidence Score
- 80%